//services//

chart your course

Brand Development
+
Brand Management

12point specializes in comprehensive brand development and brand management services. With a consistent team of trusted designers, we excel in crafting captivating brand identities through logo development that captures the spirit of a business. From sleek and functional websites to visually “on point” print collateral, we strive to achieve a lasting impression on clients and customers alike. Additionally, 12point goes above and beyond by skillfully managing social media across multiple platforms ensuring maximum reach and engagement. With a meticulous eye for detail and a passion for creativity, 12point is an approachable design partner for businesses seeking to elevate their brand to new heights.

BRAND DEVELOPMENT

Branding
Naming
Logo / Identity
Strategy
Standards
Storytelling
Messaging

CONTENT CREATION

Illustration
Photography
Copywriting

PRINT

Stationery
Collateral
Restaurant
Packaging
Signage
Promotional
Merch / Retail / Apparel

WEBSITE

Site Design
Site Building
Shopify E-commerce Sites
Hosting
Email Setup

MARKETING

Marketing Direction
Promotional Campaigns
Social
Email

Services Expanded

Business
Naming

First things first. Sometimes it’s just hard to nail down your name. 12point will provide various name options to consider with simple typography, to help you narrow down your selection and move forward confidently.

Logo
Design

We pride ourselves on designing logos that fit your business, not a set style. We offer two identity packages: One for new concepts and one for updating an exisiting logo.

PLEASE REQUEST OUR LOGO PACKAGES PDF FOR COMPLETE LOGO DESIGN SERVICES

Branding Direction/
Creative Consultation

With 25+ years in various creative roles, Chad is as much a consultant as a graphic designer. With his creative direction, 12point will design the visual aspects that form part of your overall identity and help hammer home your brand.

Print
Collateral

The devil is in the details, and it’s toasty in the 12point offices! Clean, well designed collateral is our bread & butter. We also assist with ordering from tried & true vendors to get you the most bang for your buck.

Signage

From awnings and exterior signs to murals and interior graphics, your branding will stand out and look great.

Merch

Whether it’s an extension of your brand or your entire brand, we want your retail designs to POP with creativity!

Custom
Packaging

There’s so much that goes into great product packaging and getting it right can be stressful even for professionals. We collaborate with you on the design details and then send your designs “print ready” to various vendors around the world. From candles, to pizza boxes, to custom products we’ll work with you to create a package that will pop.

Email
Marketing

We design creative, effective email marketing campaigns that adapt to all devices (desktop, tablet, and smartphone) which is especially important.

Restaurant
Collateral

From sports pubs and waterfront dives to casual and upscale dining, we have over 25 years experience designing for restaurants. Below is a general list of items we support for our restaurant clients:

> Website Holding Page > Full Website
> Social Media Graphics Support
> Menu Design > To-Go Menu > Drink Menu
> Happy Hour Menu > Dessert Menu
> Brunch Menu > Kids Menus with Custom Illustrations
> Coasters / Bar Napkin Design
> Exterior Sign Designs > Interior “Mural” or Painted Designs
> Gift Card / Envelope Design > Events / Promotional Support
> Advertising > Banner(s) > Matchbooks

Partnerships

We strive to do as much under one roof as possible for our clients, but there are some areas outside of our wheelhouse. We’ve established relationships with select professionals that bring a select expertise to the table, and most importantly, work well with our clients. Some of these partnership areas include:

• Public Relations (PR)
• Extended Copywriting
• On-Site Venue Photography
• Sign Fabrication

Websites

Website
Design

WeLL DESIGNED WEBSITES
THAT WORK.

It’s important in today’s market that you have a responsive website design. In a nutshell, a responsive website allows your business to look good on all devices. As more and more potential customers view your site on mobile phones and tablets, we work hard to make sure your content is easily accessible for this on-the-go crowd while also still looking great on traditional desktop and laptop screens. From new business sites to scrapping an older site, 12point will guide you through this process so your business can shine online.

Website
Packages / Tiers

We want the best website
for your needs + budget!

All websites are not created equal and your needs may be significantly different from that of another business. Websites serve various purposes, feature different technology, require different functionality, etc., meaning they can vary greatly in cost. As the level of design and customization to functionality increases, so too will the cost of your website design project. We understand that not everyone can afford a big, blingy website when starting a business so we’ve developed a few tiers with ballpark pricing to help you choose the right site for your business needs.

PLEASE REQUEST OUR WEBSITE TIERS PDF
FOR COMPLETE WEB SERVICES

Website
Maintenance

Whether you want editing access to your site or want us to take care of regular or occasional updates, we’re here to help and keep your site current and bug-free.

Social Media

What is social media management?

Social media allows you to engage with customers in a casual and personal environment, all while increasing overall brand awareness and reach across multiple social networks. But as we know, the average business owner already has numerous areas within their business to focus on and it can be helpful to have another person/team manage the day to day social media needs. That’s where we can help.

Why is social media management important?

Social media allows you to post updates and current happenings for your customers in real-time. They can learn about your specials, new offers, and even provide you feedback on what you’re doing. This engagement can help you develop your products and offerings and improve your business based on the needs of your customers.

How can
12point Help?

It’s the new normal for customers to “shop” your social feeds before ever setting foot inside your door. These first impressions have the ability to create long-lasting relationships and build your reputation with both new and existing customers. Whether we’ve developed your branding from the start or we’re just beginning our collaboration, it’s critical to move forward with a consistent brand message and graphic feel. While there are many social media management companies available in today’s market, working with 12point will ensure a creative, high quality message, complete with the graphics and visuals we pride ourselves on.

As we work together, we’ll continue to develop our relationship and learn your brand inside and out. We aim to build your social media presence consistent with what makes your business unique, and we know how important it is for your social feed to sound like you. It’s that consistent voice that we feel brings credibility to your business on a daily basis.

We’re here to keep your social media feeds on point while you focus on the other areas of your business.

Photography

Food
Photography

We love food . . . and we love working with chefs
and operators to showcase your offerings.

Staff
Photography

At the end of the day, we’re all in the people business.
Let’s capture your team in their best light.

Product
Photography

A picture speaks a thousand words.
Try fitting that into a 140-character limit. Exactly.

Partner
Photography

From drone to lifestyle photography, if we don’t offer it in-house, we have tried and true partners we’ll happily bring into the fold.

We welcome
the
opportunity

510 Mill Street | 2A
Mt. Pleasant, SC 29464
843.343.4508
chad@12ptcreative.com

Instagram & Facebook
@12ptcreative

//services//

Brand Development+Brand Management